ANOTHER ABSOLUTELY FABULOUS SAFETY VIDEO FROM BRITISH AIRWAYS AND COMIC RELIEF

Iconic celebrities including Sir Michael Caine, Olivia Colman and Joanna Lumley have come together to create the second instalment of British Airways’ star-studded pre-flight safety video, which launches on board from July.*

In the video, seven celebrities are seen ‘auditioning’ in humorous sketches while also landing important safety messages. They are under the watchful eye of comedian Asim Chaudhry, who attempts to direct their every move.

The new film builds on the success of the first instalment, which featured the likes of Gordon Ramsay, Sir Ian McKellen and Thandie Newton, and has been seen by customers nearly 25 million times.

As with the first instalment, the new film brings together a collection of Britain’s most-admired celebrities to create a humorous video, while also helping customers take in important safety information.

The video promotes Flying Start, the global charity partnership between British Airways and Comic Relief which has supported over half a million children across the UK and some of the world’s poorest communities since launching in 2010.

To watch the director’s cut click here: https://www.youtube.com/watch?v=FQ9Xpzi4qkU

Carolina Martinoli, British Airways’ Director of Brand and Customer Experience, said: “It’s great to be launching another star-studded in-flight safety video. The first video was a huge success, making customers laugh all around the world, while also helping them to take in those all-important safety messages pre-flight.

“Our first video was seen by customers nearly 25 million times so it’s a great way to promote Flying Start, our global charity partnership with Comic Relief. Thanks to our generous customers and colleagues we’ve raised over £19 million for Comic Relief over the past eight years and we hope this video will help us to grow our total even further, as we support great causes at home and around the world.”

Flying Start saw a 20 percent increase in donations to Comic Relief after the release of the first safety video.

Comments

Narok School benefits from a Dormitory Courtesy of Procter and Gamble

STUDENTS OF OLOIGERO PRIMARY SCHOOL POSE FOR A PHOTO WITH THE P&G TEAM AND PARTNERS OUTSIDE THE NEWLY BUILT DOMITORY Pupils of Oloigero Primary School in Narok County have a reason to smile after Procter and Gamble funded the construction of a girl’s dormitory in the school. The facility, which will accommodate 80 girls, will help support and improve the access to quality education in the area. “Access to quality education is affected by a myriad of challenges in this country. Inadequate infrastructure is one of them. The situation is even more dire for our girls thus the reason we are here today to commission this dormitory. We believe that this facility will be a critical resource to help keep our girls in school and together with other partners we will work to ensure that we change the narrative about girls missing school due to menstruation,” said Anthony Ng’ang’a, Associate Brand Director -Commercial Leader - East Africa at Procter & Gamble (P&G)...

Decentralized finance as a key driver of the financial ecosystem in Africa

Decentralized finance has come a long way from being a term only known to tech insiders. Although still in the early stages of development, Defi has the potential to open the door to a new industry within the African financial ecosystem. Africa is home to some of the world's fastest-growing economies, has a young population and has proven to be a fertile market for digital financial services. The continent leads the world in mobile money adoption, with digital transactions in Africa accounting for more than 45% of global mobile money transactions All these factors make the continent a strong candidate for the adoption of new financial services and technology. As the younger population on the continent grows, the need for financial inclusion increases. As much as banks are crucial to poverty reduction and sustainable growth, they have been unable to fill this gap. As a result, mobile money and open banking platforms are rapidly taking over the role of many banks. Both are leveraging...

Boehringer Ingelheim rolls out training programme for local health innovators

Some of the innovators from Kenya, Ghana and Nigeria during the Making More Health accelerator workshop Boehringer Ingelheim, one of the world’s leading pharmaceutical companies, has called on innovators in Africa to adopt viable business models for their enterprises to ensure growth and sustainability. Speaking during a two-day training workshop for social entrepreneurs Eduardo Lioy, Director Corporate Strategy Development at Boehringer Ingelheim said the firm has invested heavily in training innovators and social entrepreneurs especially in human and animal health in an effort to tackle unmet human and animal health needs. The 'Making More Health’ (MMH) Accelerator programme was launched last year and brings together African social entrepreneurs, Ashoka, an innovators platform and Boehringer Ingelheim's’ leaders from around the globe to brainstorm on ways to enhance the start-ups business models and identify opportunities for strategic collaboration to improv...

Maisha 254

Search This Blog