Visa, the world leader in digital payments, has today launched a contactless payments campaign in Kenya dubbed “Maisha ni Kutap”. “Maisha ni Kutap” enables a safe and secure contactless experience for consumers. The campaign is targeting the growing base of consumers looking for safer payment solutions, both physically and technologically. In addition to the advantages of speed and ease, contactless payments are safe because they use protocols similar to encoding (replacing sensitive and private information such as the 16-digit account numbers with a unique digital identifier called the code). The EMV chip generates a one-time encryption code, and thus prevents fraud and counterfeiting attempts. Moreover, Visa has several resources in place to familiarize consumers with the security features provided by contactless payment technologies and e-commerce to keep them safe while paying with their cards. “Across the globe, we’re settling into a new normal, an immediate acceleration of digit