Skip to main content

Ipsos ranks Always as the most loved sanitary pad in Kenya

Always has been ranked as the number one most loved sanitary brand by women in Kenya. “This is according to the study dubbed the Top 100 most loved brands by women in Kenya, a collaboration between Ipsos, a Global leader in market research and BSD Group. The study’s ranking resulted from carefully curated data that delved deeper into the Kenyan women's psyche.” 
 

The survey was conducted between 23rd January to 9th February 2021. It involved a sample size of 1,021 women above the age of 18 years in the following regions Nairobi, Mombasa, North Eastern, Eastern, Central, Rift Valley, Western, and Nyanza. The margin of error was plus/minus 3, which saw the Always brand ranked fourth. The company credits its ranking to continuously investing around customer needs.  

  

"We have invested heavily in the feedback we receive from our consumers as a way of re-configuring our business model to new realities and creating the perfect products to meet the market demands," said Ivy Kimani, Category Leader, Always, East Africa. 

  

Kimani further reiterated that their mission was to continue providing women with the desired comfort and protection, hence why its portfolio was constantly growing. She further acknowledged that consumers and their needs were evolving, and it is critical to work towards  

catering for those needs and ensuring customer satisfaction. 

  

"For decades, providing women with safe and effective products has been the heart of everything we do. That's why any products marketed under the Always brand must measure up to the highest standards that all women deserve," added Kimani. 

  

Other brands ranked in the top ten include Ariel, a product of Procter & Gamble, Safaricom Mpesa, Equity Bank, Always, Naivas, Menengai, Arimis, Airtel, Ariel, and Coca-Cola, respectively. 

 

“Always is amongst the top 3 most loved brands that women have confidence in, as it is deemed fundamental to their lives. It is therefore not surprising that it also stood out amongst the top 3 brands that women would highly recommend.” Kui Kariuki, Project Lead Top 100 Most Loved Brands by Women. 

 

While these are undoubtedly turbulent times, the research highlights brands' opportunities to establish more profound, more vibrant brand connections with customers, ensuring standout and differentiation. The brands most adept at fully embracing genuine customer affinity – or love – will prosper.

Comments

Post a Comment

Popular posts from this blog

British Airways launches new reward app for executive club members

British Airways has launched a brand new app for members of its Executive Club. Members can use the app to discover new ways to collect and spend Avios, find new offers and see personalised ways to spend Avios based on the member’s Avios balance. The Executive Club Reward app will complement the current British Airways app, which is designed to help all British Airways customers book and service pre- and post-travel needs. The app has a simple, intuitive design, to help members navigate its different features. These features include the ability to access and make purchases through the British Airways Avios eStore – an important way many members collect Avios. Customers can also see different ways they can spend their Avios including a helpful tool which says how many more Avios are needed until a member can book reward flights to different destinations. As well as this, customers can see the latest Avios deals, view their last five transactions, and buy Avios, view accou...
Post a Comment
Read more

Narok School benefits from a Dormitory Courtesy of Procter and Gamble

STUDENTS OF OLOIGERO PRIMARY SCHOOL POSE FOR A PHOTO WITH THE P&G TEAM AND PARTNERS OUTSIDE THE NEWLY BUILT DOMITORY Pupils of Oloigero Primary School in Narok County have a reason to smile after Procter and Gamble funded the construction of a girl’s dormitory in the school. The facility, which will accommodate 80 girls, will help support and improve the access to quality education in the area. “Access to quality education is affected by a myriad of challenges in this country. Inadequate infrastructure is one of them.  The situation is even more dire for our girls thus the reason we are here today to commission this dormitory. We believe that this facility will be a critical resource to help keep our girls in school and together with other partners we will work to ensure that we change the narrative about girls missing school due to menstruation,” said Anthony Ng’ang’a,  Associate Brand Director -Commercial Leader - East Africa at Procter & Gamble (P&G)...
Post a Comment
Read more

Column: Caleb Otieno: Make empathy a reflex

‘Empathy is about standing in someone else 's shoes, feeling with his or her heart, seeing with his or her eyes. Reflection is the means of processing thoughts and feelings about an activity, incident, or day. It gives us a chance to come to terms with our thoughts and feelings surrounding it”  People who understand how to watch, listen and observe the actions and emotions of those around them are often perceived as the most successful in life. A conscious alignment of one’s self with others starts with the development of empathy in the early years.  In the early years of life from age two to seven, young children are naturally ego-centric and are very much inclined to think mostly about themselves and their immediate needs. They are not yet ready to consider the needs and feelings of others. Developing a sense of empathy is an important developmental process for young children. It is at the heart of good relationships, and it begins with valuing others and their perspectives....
Post a Comment
Read more