Skip to main content

Ipsos ranks Always as the most loved sanitary pad in Kenya

Always has been ranked as the number one most loved sanitary brand by women in Kenya. “This is according to the study dubbed the Top 100 most loved brands by women in Kenya, a collaboration between Ipsos, a Global leader in market research and BSD Group. The study’s ranking resulted from carefully curated data that delved deeper into the Kenyan women's psyche.” 
 

The survey was conducted between 23rd January to 9th February 2021. It involved a sample size of 1,021 women above the age of 18 years in the following regions Nairobi, Mombasa, North Eastern, Eastern, Central, Rift Valley, Western, and Nyanza. The margin of error was plus/minus 3, which saw the Always brand ranked fourth. The company credits its ranking to continuously investing around customer needs.  

  

"We have invested heavily in the feedback we receive from our consumers as a way of re-configuring our business model to new realities and creating the perfect products to meet the market demands," said Ivy Kimani, Category Leader, Always, East Africa. 

  

Kimani further reiterated that their mission was to continue providing women with the desired comfort and protection, hence why its portfolio was constantly growing. She further acknowledged that consumers and their needs were evolving, and it is critical to work towards  

catering for those needs and ensuring customer satisfaction. 

  

"For decades, providing women with safe and effective products has been the heart of everything we do. That's why any products marketed under the Always brand must measure up to the highest standards that all women deserve," added Kimani. 

  

Other brands ranked in the top ten include Ariel, a product of Procter & Gamble, Safaricom Mpesa, Equity Bank, Always, Naivas, Menengai, Arimis, Airtel, Ariel, and Coca-Cola, respectively. 

 

“Always is amongst the top 3 most loved brands that women have confidence in, as it is deemed fundamental to their lives. It is therefore not surprising that it also stood out amongst the top 3 brands that women would highly recommend.” Kui Kariuki, Project Lead Top 100 Most Loved Brands by Women. 

 

While these are undoubtedly turbulent times, the research highlights brands' opportunities to establish more profound, more vibrant brand connections with customers, ensuring standout and differentiation. The brands most adept at fully embracing genuine customer affinity – or love – will prosper.

Comments

Post a Comment

Popular posts from this blog

Visa Takes a Shot at Financial Goals with New Football Video Game

With FIFA World Cup ™ excitement heating up , Visa (NYSE: V), the Official Payment Technology Partner of FIFA, invites football fans to sharpen their financial skills on the virtual pitch with the new version of the educational video game , Financial Football. Gamers can suit up as the country of their choice and take their best shot for the coveted trophy by correctly answering questions designed to help players make smart, well informed money management decisions. To further Visa’s commitment to uplift lives through the power of sport and the global platform of FIFA World Cup Qatar 2022™ , Visa is working in collaboration with clients and non-profit organizations to make the new version of Financial Football available to as many people as possible. Visa and partners will host events, learning series and promote game availability in more than 100 markets around the world leading up to and following the tournament. With only one-in-three adults estimated to have a basic understan...
Post a Comment
Read more

New Research Finds Corner Shops are Faring Well Against Big Box Stores in Emerging Markets

Today,   Flourish Ventures   released a new research report showing that corner shops are doing better than predicted despite protracted supply chain issues and big-box and online retail competitors. The study confirmed better-than-expected sales and that 94% of consumers surveyed plan to shop as much or more at their corner shops in the future. Both shopkeepers and customers believe, however, that corner stores will need to accelerate digital technology adoption to remain relevant and competitive.                                                                                   ...
Post a Comment
Read more

Column: Caleb Otieno: Make empathy a reflex

‘Empathy is about standing in someone else 's shoes, feeling with his or her heart, seeing with his or her eyes. Reflection is the means of processing thoughts and feelings about an activity, incident, or day. It gives us a chance to come to terms with our thoughts and feelings surrounding it”  People who understand how to watch, listen and observe the actions and emotions of those around them are often perceived as the most successful in life. A conscious alignment of one’s self with others starts with the development of empathy in the early years.  In the early years of life from age two to seven, young children are naturally ego-centric and are very much inclined to think mostly about themselves and their immediate needs. They are not yet ready to consider the needs and feelings of others. Developing a sense of empathy is an important developmental process for young children. It is at the heart of good relationships, and it begins with valuing others and their perspectives....
Post a Comment
Read more