Ariel launches new detergent

In a push to meet the growing needs of a ballooning laundry market, Ariel – the leading laundry detergent in Kenya, has announced the launch of the new & improved Ariel Downy Pink variant as part of its expanded offering. This new laundry detergent offers consumers more freshness with the same superior clean that consumers expect from the Ariel brand. The brand has been known as “the stain removal brand” and this launch reinforces their intent to maintain market leadership by addressing a need for more freshness on clothes in the expanding consumer market.

Fabric Care Brand Manager Kenya & Africa Expansion Markets, Procter and Gamble, Lydia Kakutwi made the announcement at a launch held in Nairobi’s Gikomba Clothing Market. She said, “I’m proud to announce the launch of our new & improved Ariel Downy Pink variant, delivering fantastic freshness on top of superior cleaning and stain removal.”

This is the second high-profile launch for the Ariel brand in as many years. In January 2019, the brand launched a revamp of their original Ariel formula, which provides users with the strongest stain removal in one wash. The brand is under the Procter and Gamble (P&G) umbrella, which is the world’s oldest and leading Fast Moving Consumer Goods (FMCG) company.

"We understand the laundry market is evolving and consumers are at the center of what we do. We are committed to listen to our consumers and develop products of superior quality and value that improve their lives. For the longest time our consumers have been asking for a detergent that provides superior cleaning and that is what Ariel is about. However, by listening to the consumers, we understood that a large part of them are also looking for a detergent that delivers great freshness. This is why we launched our new & improved Ariel Downy variant. We will continue to innovate as the needs of the consumers continue to evolve,” said Silas Ouko, Fabric Care Associate Brand Manager, Procter and Gamble Kenya.

The new variant is available in the same sizes as the original.

Comments

British Airways launches new reward app for executive club members

British Airways has launched a brand new app for members of its Executive Club. Members can use the app to discover new ways to collect and spend Avios, find new offers and see personalised ways to spend Avios based on the member’s Avios balance. The Executive Club Reward app will complement the current British Airways app, which is designed to help all British Airways customers book and service pre- and post-travel needs. The app has a simple, intuitive design, to help members navigate its different features. These features include the ability to access and make purchases through the British Airways Avios eStore – an important way many members collect Avios. Customers can also see different ways they can spend their Avios including a helpful tool which says how many more Avios are needed until a member can book reward flights to different destinations. As well as this, customers can see the latest Avios deals, view their last five transactions, and buy Avios, view accou...

Narok School benefits from a Dormitory Courtesy of Procter and Gamble

STUDENTS OF OLOIGERO PRIMARY SCHOOL POSE FOR A PHOTO WITH THE P&G TEAM AND PARTNERS OUTSIDE THE NEWLY BUILT DOMITORY Pupils of Oloigero Primary School in Narok County have a reason to smile after Procter and Gamble funded the construction of a girl’s dormitory in the school. The facility, which will accommodate 80 girls, will help support and improve the access to quality education in the area. “Access to quality education is affected by a myriad of challenges in this country. Inadequate infrastructure is one of them. The situation is even more dire for our girls thus the reason we are here today to commission this dormitory. We believe that this facility will be a critical resource to help keep our girls in school and together with other partners we will work to ensure that we change the narrative about girls missing school due to menstruation,” said Anthony Ng’ang’a, Associate Brand Director -Commercial Leader - East Africa at Procter & Gamble (P&G)...

Column: Caleb Otieno: Make empathy a reflex

‘Empathy is about standing in someone else 's shoes, feeling with his or her heart, seeing with his or her eyes. Reflection is the means of processing thoughts and feelings about an activity, incident, or day. It gives us a chance to come to terms with our thoughts and feelings surrounding it” People who understand how to watch, listen and observe the actions and emotions of those around them are often perceived as the most successful in life. A conscious alignment of one’s self with others starts with the development of empathy in the early years. In the early years of life from age two to seven, young children are naturally ego-centric and are very much inclined to think mostly about themselves and their immediate needs. They are not yet ready to consider the needs and feelings of others. Developing a sense of empathy is an important developmental process for young children. It is at the heart of good relationships, and it begins with valuing others and their perspectives....

Maisha 254

Search This Blog