In a push to meet the growing needs of a ballooning laundry market, Ariel – the leading laundry detergent in Kenya, has announced the launch of the new & improved Ariel Downy Pink variant as part of its expanded offering. This new laundry detergent offers consumers more freshness with the same superior clean that consumers expect from the Ariel brand. The brand has been known as “the stain removal brand” and this launch reinforces their intent to maintain market leadership by addressing a need for more freshness on clothes in the expanding consumer market. Fabric Care Brand Manager Kenya & Africa Expansion Markets, Procter and Gamble, Lydia Kakutwi made the announcement at a launch held in Nairobi’s Gikomba Clothing Market. She said, “I’m proud to announce the launch of our new & improved Ariel Downy Pink variant, delivering fantastic freshness on top of superior cleaning and stain removal.” This is the second high-profile launch for the Ariel brand in ...