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| Xavier Selga; CCBA's new Managing Director for Kenya, Mayotte and Comoros |
Coca-Cola Beverages Africa in Kenya is pleased to announce
the appointment of Xavi Selga as its new Managing Director for Kenya, Mayotte
and Comoros, effective 1 May 2019. Xavier takes over from Daryl Wilson who has
been appointed to head operations in Ethiopia as the Managing Director for CCBA
in Ethiopia.
With more than 15 years
of experience in the Coca-Cola system, Xavier first joined CCBA as the General
Manager for East Africa Bottling Share Company (EABSC) in Ethiopia in February
2014 – a position that he occupied until 2016 when he became the country
Managing Director for Ethiopia.
Prior to his appointment
at EABSC, Xavier was the Managing Director for Equatorial Coca-Cola Bottling Company
(ECCBC) in Ghana for two years. Before working in Ghana, Xavier was the
Managing Director in Algeria preceded by a number of senior roles with ECCBC in
Spain, North Africa and West Africa.
Xavier brings a wealth of
experience spanning over 15 years in management. He has a broad range of experience in bottling
operations and extensive knowledge of the soft drinks beverage business on the
African continent. In Ethiopia, he transformed the market and business culture
over the last five years.
Of his new role, he said,
“Kenya is a very dynamic market and I am really excited to be taking up this
new challenge. I look forward to working with the team here, and to ensure our
territory grows to be the best in Africa.”
Xavi’s success in
building the CCBA business in Ethiopia was based on building people and he has
consistently delivered stellar results, exceeding business plans. He is
well-positioned to lead the business in Kenya into its next growth phase where CCBA
aims to maintain the current momentum gained in the Kenyan market.
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