Skip to main content

Glovo partners with Simbisa Brands to expand Kenya market footprint

From left Joseph Claver, Simbisa Brands’ Head of Business Development and Glovo's General Manager for Kenya, William Benthall during the signing ceremony


Global delivery firm Glovo has partnered with Simbisa Brands in a bid to bolster its market share in the country. The firm, which uses an app to enable its deliveries, has tapped into Simbisa Brands’ varied portfolio of food and eatery outlets; the flagship brands being, Pizza Inn, Chicken Inn, Creamy Inn and Galitos, in order to enhance and expand their service delivery within different parts of Nairobi.

Speaking during the announcement of the partnership, Priscilla Muhiu, Glovo’s Head of Marketing for Sub Sahara Africa, said that the partnership will mostly benefit consumers of Glovo’s service and Simbisa’s products. “This partnership means a lot not only to us but also our customers. Glovo is constantly innovating thus we are always keen to onboard more outlets so as to improve the product offering we give to our customers based on their preferences,” said Mrs Muhiu.
From left Joseph Claver, Simbisa Brands’ Head of Business Development and Glovo's General Manager for Kenya, William Benthall during the signing ceremony
“Simbisa Brands operates a rich portfolio of food and eateries spread across different locations in Nairobi, and this partnership with Simbisa, therefore, will help us achieve our broader strategy of being a one-stop shop for all our customer needs and deliveries,” she added.

“Partnering with Glovo will facilitate an increase in our consumer base. We believe this will have an impact on the business and improve our service delivery as part of our quest to always satisfy consumer demands,” said Joseph Claver, Simbisa Brands’ Head of Business Development.

The App also recently introduced a “Ramadhan” button to cater to the needs of their Muslim customer base during the ongoing Holy Month.

Since its entry into the Kenyan Market in January this year, Glovo has partnered with top brands and franchises like Carrefour for a global deal on groceries and now Simbisa Africa.

The app’s unique value proposition allows consumers to order virtually anything that can fit on the back of a motorbike for delivery. In Africa, Glovo currently operates in Kenya, Morocco and Cote d’Ivoire with plans to expand to Ghana, Nigeria, and Tanzania.





Comments

Post a Comment

Popular posts from this blog

New Research Finds Corner Shops are Faring Well Against Big Box Stores in Emerging Markets

Today,   Flourish Ventures   released a new research report showing that corner shops are doing better than predicted despite protracted supply chain issues and big-box and online retail competitors. The study confirmed better-than-expected sales and that 94% of consumers surveyed plan to shop as much or more at their corner shops in the future. Both shopkeepers and customers believe, however, that corner stores will need to accelerate digital technology adoption to remain relevant and competitive.                                                                                   ...
Post a Comment
Read more

Visa Takes a Shot at Financial Goals with New Football Video Game

With FIFA World Cup ™ excitement heating up , Visa (NYSE: V), the Official Payment Technology Partner of FIFA, invites football fans to sharpen their financial skills on the virtual pitch with the new version of the educational video game , Financial Football. Gamers can suit up as the country of their choice and take their best shot for the coveted trophy by correctly answering questions designed to help players make smart, well informed money management decisions. To further Visa’s commitment to uplift lives through the power of sport and the global platform of FIFA World Cup Qatar 2022™ , Visa is working in collaboration with clients and non-profit organizations to make the new version of Financial Football available to as many people as possible. Visa and partners will host events, learning series and promote game availability in more than 100 markets around the world leading up to and following the tournament. With only one-in-three adults estimated to have a basic understan...
Post a Comment
Read more

Column: Caleb Otieno: Seven ways to help your child manage anxiety and build resilience

All children experience stress in varying degrees as they grow. Despite their best efforts, parents cannot protect their children from all the challenges they face. Children will get sick, encounter bullies and cyberbullies, experience heartache, lose friends and pets, and now they also have to deal with the effects of Covid-19. Some of these challenges might seem insignificant in the eyes of an adult, but may be overwhelming to a child. In today's world, anxiety and stress are becoming more prevalent in children. While it is a normal and necessary emotion, designed as part of the human self-protection mechanism, it can inhibit us as well. Anxiety is the most common mental health condition in children. The signs of stress and anxiety in children often show up as physical or behavioural changes. This can include:  ● Finding it hard to concentrate; ● Poor sleeping patterns, sleepwalking or experiencing nightmares; ● Loss of appetite; ● Fear of making decisions; ● Difficulty beginning...
Post a Comment
Read more