I&M Bank Limited has launched an enhanced set of customer solutions under its iMara 2.0 strategy as part of the Bank’s continued efforts to meet its Corporate, MSME and retail customers’ financial needs. The new value propositions will support the Bank’s strategy of deepening penetration into the Retail and MSME segments through tailor-made customer solutions. For each customer segment, the Bank has clearly defined their banking needs using “personas” - these are based on the customers’ different stages in life and their changing financial and lifestyle requirements. The enhanced product offerings are then designed to meet the unique needs of each segment persona, with customers having the choice to select the set of financial solutions that best align to their business and/or personal requirements. The segments identified include “ the Game Changer ” – Small Medium Enterprises (SMEs) and Micro, Small, and Medium Enterprises (MSMEs) who are focused on growing and improving thei