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With FIFA World Cup ™ excitement heating up , Visa (NYSE: V), the Official Payment Technology Partner of FIFA, invites football fans to sharpen their financial skills on the virtual pitch with the new version of the educational video game , Financial Football. Gamers can suit up as the country of their choice and take their best shot for the coveted trophy by correctly answering questions designed to help players make smart, well informed money management decisions. To further Visa’s commitment to uplift lives through the power of sport and the global platform of FIFA World Cup Qatar 2022™ , Visa is working in collaboration with clients and non-profit organizations to make the new version of Financial Football available to as many people as possible. Visa and partners will host events, learning series and promote game availability in more than 100 markets around the world leading up to and following the tournament. With only one-in-three adults estimated to have a basic understan...

Today,   Flourish Ventures   released a new research report showing that corner shops are doing better than predicted despite protracted supply chain issues and big-box and online retail competitors. The study confirmed better-than-expected sales and that 94% of consumers surveyed plan to shop as much or more at their corner shops in the future. Both shopkeepers and customers believe, however, that corner stores will need to accelerate digital technology adoption to remain relevant and competitive.                                                                                   ...

  Efayomi Carr - Principal at Flourish Ventures Embedded finance, or the integration of traditional retail financial services into platforms that consumers use on a daily basis, has gathered momentum during the pandemic. We have seen the development of new fintech solutions have disrupted the banking industry.  Efayomi Carr, Principal at Flourish Ventures has interacted with his fair share of start-ups that offer embedded finance as part of their services, and he joins us to elaborate more on the significance of the technology to the finance sector. How does FinTech contribute to the economy of Kenya? FinTech has established itself as a significant engine of economic development by accelerating financial inclusion and rapidly offering innovative financial solutions. While Kenya is a FinTech pioneer, greater effect may be accomplished by permitting more innovation and bringing more investment into Fintech. A supportive regulatory environment is critical in recruiting new market...

I&M Bank Limited has launched an enhanced set of customer solutions under its iMara 2.0 strategy as part of the Bank’s continued efforts to meet its Corporate, MSME and retail customers’ financial needs. The new value propositions will support the Bank’s strategy of deepening penetration into the Retail and MSME segments through tailor-made customer solutions. For each customer segment, the Bank has clearly defined their banking needs using “personas” - these are based on the customers’ different stages in life and their changing financial and lifestyle requirements. The enhanced product offerings are then designed to meet the unique needs of each segment persona, with customers having the choice to select the set of financial solutions that best align to their business and/or personal requirements. The segments identified include “ the Game Changer ” – Small Medium Enterprises (SMEs) and Micro, Small, and Medium Enterprises (MSMEs) who are focused on growing and improving thei...

Eliud Kipchoge and Faith Kipyegon join a stellar cast of international changemakers to turn up the pressure in the fight against malaria today, launching the second chapter of the multi-award-winning Draw the Line Against Malaria campaign.     Backed by the RBM Partnership to End Malaria, the youth-focused Draw the Line Against Malaria campaign is part of the Zero Malaria Starts With Me (ZMSWM) movement which was launched in Kenya on 31st October 2020 by H.E. President Uhuru Kenyatta. The Malaria Youth Army, also launched by H.E. President Kenyatta in July 2021, has utilized the campaign to demand scaled up action in their communities, and countries across the world, to end malaria.   Speaking during the 7th Global Fund Replenishment preparatory meeting, His Excellency, President Uhuru Kenyatta, President of Kenya and Chairperson of the Africa Leaders Malaria Alliance (ALMA) said, “I call upon all governments and indeed all stakeholders including the private sec...

Decentralized finance has come a long way from being a term only known to tech insiders. Although still in the early stages of development, Defi has the potential to open the door to a new industry within the African financial ecosystem. Africa is home to some of the world's fastest-growing economies, has a young population and has proven to be a fertile market for digital financial services. The continent leads the world in mobile money adoption, with digital transactions in Africa accounting for more than 45% of global mobile money transactions All these factors make the continent a strong candidate for the adoption of new financial services and technology. As the younger population on the continent grows, the need for financial inclusion increases. As much as banks are crucial to poverty reduction and sustainable growth, they have been unable to fill this gap. As a result, mobile money and open banking platforms are rapidly taking over the role of many banks. Both are leveraging...