Visa, the world’s leader in digital payments, has released a report detailing how the use of e-commerce has taken an upward trajectory as the festive season approaches. The report, drafted by Visa Consulting & Analytics (VCA) and titled Accelerating the shift to eCommerce, stated that most small businesses surveyed (60%), have taken steps to prepare for the seasonal sales activity that kicks-off with Black Friday. The preparations include changing their infrastructure and digitizing their business. Additionally, according to the survey, 81% of customers surveyed indicated they are willing to pay more for a good customer experience when they shop online. This indicates a growing willingness by customers to conduct their purchases using eCommerce. Speaking during the launch of the report, Eva Ngigi-Sarwari, Country Leader for Visa in Kenya, said that this move presents a great opportunity for small businesses to benefit from eCommerce during the festive period. “Small and Medium-si