Maisha 254

The advent of ride-hailing technology was a game-changer in the taxi business in Kenya and across the world. Public transportation is now more convenient and reliable.  These Apps have not only transformed the transport sector, but they have also improved many other business infrastructures that directly affect our society.  An analysis of the GPS systems belonging to Bolt, a leading ride-hailing company in Kenya, reveals interesting formed trends by Kenyans during the festive season.  According to the information, Nairobi County has high economic vibrancy; with more riders and App-based cabs per square kilometre than any other urban centre in Kenya.   It, therefore, formed the base for the study.  Bolt used their own Christmas and New year data for 2018, focusing on travel patterns on the city’s major roads and frequently visited malls. They also looked into popular destinations in Nairobi as well as the most popular ride times. A heat map of travel pa...

Travellers across the world, including 500 Kenyans, are increasingly prioritizing value over cost, demanding more autonomy over personalization and using digital solutions to research and manage their trips. These are among the findings of Travelport’s 2019 Global Digital Traveler Research, which surveyed 23,000 people from 20 countries: Value is more important than cost but can be hard to find • When booking a flight, value is a key priority for over four out of five travellers (81% in Kenya and 86% globally) with customer service being the top priority for 84% of Kenyans. • To find offers of value, travelers ‘nearly always’ use a combination of travel review sites like TripAdvisor (49% in Kenya and 42% globally), price comparison sites like Kayak.com (46% in Kenya and 38% globally) recommendation sites like Kiwi.com (46% in Kenya and 36% globally), and half have conversations with travel consultants (47% in Kenya and 31% globally). • But when shopping online, nearly three ...